Elomi products are stylishly crafted for the fuller figure and as a brand, stands for living loud and limitless. So what better metaphor for bold and expressive than the Aladdin's cave of neon lights, God's Own Junkyard, to shoot their SS22 collection in. I art directed the shoot, working with model Shay Zanco, fashion photographer Zoe McConnell and director Charlie Ryan, and oversaw the campaign roll-out across print, film, social and in-store.
