Glasgow has a huge problem with illegal cigarettes, which are made with dodgy ingredients, smuggled in to avoid tax, or haven’t been checked for safety. All are sold at knock-off prices, making them a tempting option for many lower-income smokers. But a lot of the people who buy these cheap cigarettes don’t realise they’re not the real deal, or of the serious implications. Along with ambient media, we created a series of fake cigarette ads which explain the dangers of buying illegal cigarettes.
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