Every year, PDSA give millions of treatments to sick and injured pets whose owners can’t afford normal vet care. But they rely solely on donations. We developed the proposition 'if pets could choose' – a playful approach to a category that usually relies on guilt-tripping and tear-jerking. The campaign ran across TV, digital and press to promote PDSA’s Vet Care products, encourage donations, and advertise their pet insurance.
Back to Top