A new brand position designed to move the conversation from differentiation to distinction by introducing a sense of personality to Blue Circle Cement Products. Building a bridge between brand values and it's audiences strong family values.
The One of the Family campaign personified the Blue Circle Cement products by using human personality-traits to create a stronger bond between them and the end-user. Using a simple tone-of-voice and strong visual style we created new ‘names’ for each of the cements, that were in line with the key attributes of each product.
Awards:
The Drum Roses (B2B) 2020 – GOLD
UK Construction Marketing Awards (Best Brand Positioning) 2019 – WINNER
The Drum Roses (B2B) 2020 – GOLD
UK Construction Marketing Awards (Best Brand Positioning) 2019 – WINNER
